Follow the Yellow Brick Road... to Harveys!

On July 20th, we clicked our heels three times and transformed our Santa Ana shop into the merry old land of Oz! We invited our customers to come celebrate the release of our first collection in collaboration with Warner Brothers Studios – The Wizard of Oz! 

 

 

For this release, we offered an in-store exclusive shopper tote, double-sided with the linings featured in our bags! We had a variety of silhouettes and accessories inspired by the iconic characters and sets from the film.

 

 

Our sales floor was adorned with dangling poppy flowers, though don’t be fooled… no one was falling asleep here! After purchasing their items, our customers could go somewhere over the rainbow upstairs to where more fun was waiting.

 

 

Upstairs, guests could find a variety of delicious snacks and drinks. In one room sat rows of movie theater seats in front of the big screen, where everyone could watch the iconic 1939 film. 

We also had a button making station with six different buttons to choose from, giving each customer the opportunity to express their personal witchy and wizard-y flair! 

 

 

After grabbing a snack and watching some scenes, customers were able to meet Melanie and Dana on the path to the Emerald City! Guests could have their bags signed and take pictures in front of this beautiful backdrop.

 

 

We are so grateful for everyone who came out to celebrate the collection with us. After the event was done, we realized we were going to miss our customers most of all! Thank you for spending time with our Harveys team and we will see you at the next one!